Working at CB (Canadian Bearings) means being part of a dynamic team, committed to collaborating with one another in the delivery of reliable solutions to our customers. Our culture is one of accountability, authenticity, and continuous development.
We have created a new set of offerings for our customers and we are in the midst of a massive transformation to be able to sell and deliver these to our customers. Although we have strong brand equity, we are looking to re-brand ourselves so as to introduce our new offerings to prospective customers.
We are seeking a dedicated and knowledgeable Digital Marketing Specialist to help us create a re-branding process from preliminary development and website management all the way to demonstrating lead generation capability.
WHAT YOU’LL BE DOING:
Leverage the company’s functional competencies together with external expertise to create the processes & capabilities required for digital marketing & leads generation.
Establish alignment and work cross-functionally with all relevant stakeholders to develop and implement our re-branding initiative, and ensure campaign and creative alignment; share and leverage insights gained.
Manage CB’s website, ensuring all information is up to date and accurate.
Create and coordinate CB’s social media strategy, actively engaging with our audiences appropriately.
Build and develop relationships with key business stakeholders, ensuring ongoing communication and alignment with managers and other department leads.
Develop, implement, track and optimize digital marketing campaigns and ROI across multiple digital channels.
Experiment with a variety of organic and paid acquisition channels (content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more).
Own the measurement, tracking, and evaluation of effectiveness of all campaigns.
Analyze channel performance data and deliver key reporting and insights to inform future go-forward strategy.
Produce valuable and engaging content for our website and social media outlets that attracts and converts our target groups.
Stay current and familiar with industry trends and best practices, with an understanding of how they can be applied to digital campaigns.
Manage sub-contractors, vendors and agency relationships that will help you execute campaigns with excellence.
WHAT YOU’LL BRING TO OUR TEAM:
Bachelors Degree in marketing, digital, graphics, computer science OR communications.
Minimum of 3 years’ experience in digital, technology or B2B marketing experience.
Experience with website development; analytics tools an asset.
Knowledge of development of E-commerce – business to business & public at large.
Familiarity with up-to-date technological tools for digital marketing and social media.
An understanding of re-branding best practices
Excellent business acumen (knowledge of customers, products, industry and vendors would be beneficial)
Strong communication skills, both verbal & written - skilled in effective listening
Strong project management and organizational skills
Effective time management and ability to meet deadlines
Bilingual (English/French) is an asset
QUALITIES OF A GREAT FIT:
Good team-player with the ability to build strong, functional relationships and work collaboratively
Capability to collaborate with various functions within the company
Ability to multi-task and work in a fast paced environment
Accepts accountability for and takes pride in their work
Socially adaptable; able to gauge one’s audience and speak on their level
Resourceful and creative problem solver
Takes initiative and drives for results
Results oriented with the ability to identify forward-thinking techniques to achieve revenue goals
Ability to learn new technology and strategies quickly
BENEFITS OF BEING PART OF THE CB TEAM:
Comprehensive Group Benefits Program
Employee Assistance Program (EAP)
RRSP Matching Plan
Personal Development Subsidy
Employee Recognition Program
Continued Professional Development Opportunities (access to LinkedIn Learning, product training, third-party personal and professional skills training opportunities)
Constructive, engaging organizational culture
Opportunity to work alongside experienced industry professionals
Our careers allow you to utilize your skills, knowledge, and experience while at the same time offering you a position that you will find both challenging and rewarding as you realize your potential and achieve your career goals.
Canadian Bearings is an equal opportunity employer.
Canadian Bearings will provide accommodations for candidates with disabilities. If you are contacted for consideration and require a specific accommodation because of a disability or a medical need, please indicate the accommodation required.
We appreciate your interest and thank you for applying to the Canadian Bearings team. Please note that applications will only be accepted online and only those candidates that are selected for further consideration will be contacted.